Data integration is the foundation for meaningful analytics and AI. ETL, ELT, CDC, or other approaches, the right choice depends on your business goals and technical environment.

In most companies, data is scattered throughout, but rarely centralized in one place. Customer behavior is tracked in product analytics, financial metrics are stored in a cloud-based warehouse, and marketing campaigns are managed across third-party tools. As your business grows, the more fragmented it becomes.

Legacy ETL tools were developed when data volumes were smaller, data pipelines were primarily batch-based, and latency was not a critical concern. But today's data landscape is a different thing.

A data contract is a formal agreement between data producers and consumers that defines the structure, format, and expectations of data being shared. It is an API contract, but for data.

Data orchestration enables organizations to transition from reactive troubleshooting to proactive, confident data management. It is a crucial step for any business serious about leveraging data as an asset.

Discover why BI tools alone aren’t enough for product analytics and how custom solutions help teams move faster and make smarter decisions.

Discover why involving a Data Architect early helps you avoid chaos, reduce costs, and build scalable, business-aligned analytics systems.

As your SaaS product grows, so does your data. User behavior, billing, product usage, marketing campaigns, and support tickets are...

Most businesses start their analytics journey with off-the-shelf tools, such as Google Analytics, CRM dashboards, or standard financial...

Custom analytics means designing data collection, pipelines, and dashboards specifically around your product’s goals not relying solely on generic tools or pre-set metrics. It allows teams to define and track the signals that truly matter to their business, from onboarding flows to in-app behavior to feature adoption patterns. With this kind of tailored setup, businesses can: monitor product-specific user behavior that out-of-the-box tools might miss